Feb 16, 2026 | Announcements, City & Downtown, Eventzee Exposure, Hunt Tips, Sales & Marketing, Tourism, Uncategorized
Eventzee and TownTrek invite downtowns across the nation to transform their streets into celebration grounds for America’s 250th birthday! Using our mobile app, communities can craft custom interactive events that celebrate local heritage, highlight small businesses, and spark exploration.
Whether you’re unveiling historical landmarks, spotlighting hometown heroes, or guiding visitors (and locals!) to hidden gems, America250 By TownTrek makes every downtown a destination.
The American Dream Team
In 2026, the United States will mark a once-in-a-generation milestone: America’s 250th anniversary. This is more than a birthday—it’s a moment for reflection, pride, and storytelling. From big cities to small towns, every community has a role to play in honoring our shared history and celebrating the people, places, and stories that define America.
At Eventzee, we believe the most powerful stories aren’t only found in history books—they live on Main Streets, in hometown heroes, veteran memorials, local museums, community traditions, and the everyday places that shape community identity. That’s why we’re proud to officially launch America250 experiences through our TownTrek platform, giving communities flexible, modern tools to bring this historic celebration to life.
Unlimited Freedom
Powered by Eventzee, TownTrek is a highly customizable engagement platform built to support everything from weekend festivals to multi-day, multi-location campaigns. Communities can choose from 10 different challenge types with no limits on how they expand their experience, including:
- GPS & Explore Challenges – Visit historic sites and check-in to unlock their stories.
- Quiz & Text Challenges – Test players’ knowledge as they explore your city.
- Photo & Video Challenges – Capture favorite downtown landmarks and curate crowdsourced social content.
- QR Code or Poll Survey Challenges – Encourage engagement with small businesses, and collect feedback directly from participants.
- Information & Route Challenges – Provide educational content, and direct players along specific stops.
Organizers can tailor event duration, player limits, and pricing to fit their community’s size and goals—whether that’s a one-day patriotic celebration or a multi-month America250 heritage trail.
Turning Main Streets into Celebration Grounds
Designed specifically for Main Street and downtown marketing organizations, TownTrek creates walkable, self-guided experiences that encourage exploration, discovery, and community pride.
Communities can create custom routes highlighting:
- Historic landmarks and public buildings
- Museums and cultural institutions
- Veteran memorials and heritage sites
- Downtown gathering spaces and local businesses
With interactive maps built directly into the app, every challenge can be pinned to a real-world location—making it easy to guide residents and visitors to hidden gems and meaningful places. Whether you open up the map for free-form exploration or design specific heritage routes, TownTrek makes every downtown a destination.
Supporting Local Businesses Along the Way
America250 is also an opportunity to drive real economic impact. With built-in check-ins and location-based challenges, participants can earn points by visiting participating businesses—boosting foot traffic and awareness along the route.
Communities can:
- Encourage purchases with redeemable prizes or discounts
- Offer sponsorship opportunities with business logos and branding within the app
- Create intentional routes that guide visitors to local shops, restaurants, and gathering spaces
It’s a win-win: businesses gain visibility, and participants discover new local favorites while celebrating American heritage.
Keeping the Celebration Going
America250 doesn’t have to be a one-day event. With scheduling tools and a challenge library full of ready-made ideas, organizers can roll out new challenges over time—keeping residents and visitors engaged across multiple days or weeks. Real-time leaderboards, social feeds, and progress-tracking badges add friendly competition and community interaction to the experience, encouraging participants to return again and again.
America250 belongs to every town, city, and county. Whether you’re preserving local history in a rural community or activating foot traffic in a busy downtown district, these tools scale to meet you where you are. America’s story is the sum of local stories—and this milestone is your moment to tell yours.
Join the America250 Movement
Now is the time to start planning how your community will celebrate America’s 250th birthday. With Eventzee and TownTrek, you don’t need a massive budget or technical team—just a story to tell and a community ready to explore it.
Ready to launch your America250 experience?
Connect with our team to see how Eventzee and TownTrek can bring your community’s story to life.
Fill out the Contact Form on TownTrek’s website for fastest service or reach out to info@towntrekapp.com to schedule a walkthrough.
You can also check out our free America250 Demo by downloading the TownTrek app or visiting https://towntrek.web.app/#join=USA250 and using the join code USA250.
Nov 6, 2020 | Announcements, Press Releases
Jacksonville, Florida’s Downtown Business Improvement District, Downtown Vision, launched a virtual community engagement event using the Eventzee scavenger hunt app. Utilizing Eventzee technology, the “Halloweek” event encouraged residents and visitors to frequent a variety of businesses in Downtown Jacksonville.
“The Halloweek event by the Downtown Jacksonville team is a wonderful example of how creative organizations can be in motivating community members to visit local businesses who have been adversely affected during this pandemic,” said Craig Holland, CEO of Freeze Tag, “We believe similar programs using our Eventzee platform would be of benefit to many other downtown organizations across the country.”
According to Downtown Vision, Halloweek was designed to bring people back Downtown and to help keep visitors and businesses safe by spreading out the visitation numbers throughout the week. In lieu of the one-day Trick-or-Treat on the Street this year, they invited residents to join the Halloween Hunt.
Using the built-in leaderboard and scoring mechanisms in the Eventzee app, players were challenged to seek out and scan at least 10 QR codes at participating businesses between Monday, October 26th and Friday, October 30th. All those players who achieved this goal received a $20 #DTJax e-Gift Card from Downtown Vision.
In addition, all hunters who scanned at least 10 QR Codes were entered into a drawing to receive prize baskets from Downtown businesses. Players were encouraged to participate in special photo challenges for extra entries into the contest.
“This year, we were looking to transform our annual one-day Halloween festivity into a safe and socially distant scavenger hunt as part of Halloweek,” said Lexi Brantman, Downtown Vision’s Director of Communications. “Eventzee came highly recommended during the International Downtown Association’s annual conference and was the perfect fit for our needs and budget. Players really got into the QR Hunt around Downtown. In addition, Eventzee allowed us to add photo challenges to our game giving us more than 150 photos we can use to market all the happenings in Downtown.”
Downtown Vision shared that the scavenger hunt was successful, with more than 35 Downtown businesses participating, all of who appreciated the increased traffic to their stores. In fact, Downtown Vision is planning on conducting additional events using the Eventzee virtual event platform in the coming months.
If you’re interested in hosting an Eventzee scavenger hunt visit our website and contact our team to set up the best package for you. You can also email us at sales@eventzeeapp.com or call us at 714-210-3850 x15. Eventzee is ideal for trade shows, conferences and orientations. Businesses can use the app to drive traffic to specific locations, promote vendors or products and increase social interactions, while observing appropriate social distances. Some clients use Eventzee to hold contests and give away prizes to their most engaged customers. There are many ways Eventzee can help you achieve your business goals. For more information visit https://eventzeeapp.com/.
About Downtown Jacksonville
Downtown Vision, Inc. (DVI) is a not-for-profit organization with a mission to help revitalize DTJax through clean and safe initiatives, experience creation, marketing and information management. Created by commercial property owners through a self-assessment and governed by a board representing Downtown property owners, DVI administers a 90-block Business Improvement District. For more information, visit downtownjacksonville.com.
About Freeze Tag, Inc.
Freeze Tag, Inc. is a leading creator of mobile location-based games for consumers and businesses. Our portfolio includes hits such as Munzee, a social platform with nearly 10 million locations worldwide and hundreds of thousands of players that blends gamification and geolocation into an experience that rewards players for going places in the physical world, Garfield Go, a Pokemon Go style augmented reality game based on the iconic cat Garfield, WallaBee, an addictive collecting game with over 2,200 beautifully drawn digital cards, as well as many social mobile games that provide endless hours of family-friendly fun. We also offer our technology and services to businesses that want to leverage mobile gaming in their marketing and branding programs. For example, our Eventzee solution allows businesses to create private scavenger hunts in physical places such as malls, tradeshows, company events or campuses to create immersive brand experiences. For more information about Freeze Tag, go to: https://www.freezetag.com
Forward-Looking Statements
This press release contains forward-looking statements that involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections and reflect our beliefs and assumptions based upon information available to us at the date of this release. We caution readers that forward-looking statements are predictions based on our current expectations about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed or implied by the forward-looking statements as a result of a number of factors, including but not limited to, our ability to market our games, and our ability to implement new changes and release them. We undertake no obligation to revise or update any forward-looking statement for any reason.
Contact:
info@freezetag.com
714-210-3850 x26
