4 Reasons Virtual Events Help Augment Marketing Programs

Planning a virtual event for your business can seem like a daunting task, but with Eventzee’s custom scavenger hunts, we make event planning and execution a breeze. 

It’s no secret that smartphones have become an active part in all of our lives. With the Eventzee scavenger hunt app, your customers can engage with your brand or business through their phones. Custom virtual events that are completely branded to your organization’s needs are a perfect way to help market your business. 

1. Drive Revenue From Engaged Customers

Scavenger hunts are one of the best ways to get people out and exploring their surrounding areas. Driven by prizes and the goal of winning the competition, this friendly challenge encourages participants to visit new shops, cities, businesses, and more.

Recently, SenArt Films launched a movie premiere event using the Eventzee scavenger hunt app. The “Lust For Gold Treasure Hunt” had moviegoers stopping by landmarks and businesses throughout Tucson Arizona’s Mercado District. With prizes like $1,000 in cash, hiking gear, and more, this event quickly had teams engaged, exploring the city like they may never have before. 

This hunt was free for the players to join, and they did not need to purchase a ticket to the film premiere later that day. The hands-on experience of a real world treasure hunt boosted exposure for the film and led to increased interaction with shops and restaurants around the city.

2. Obtain New Social Media Content 

Let’s be honest, in the era of social media authenticity is celebrated. Stock photos may work for websites and brochures, but what’s better for your brand’s social channels than photos of your real customers enjoying themselves? 

In one of Houston’s latest pop-up restaurant sensations, the Rusty Krab is an immersive, Spongebob-inspired dining experience, engaging people of all ages. The restaurant has daily activities, including a unique Eventzee-based scavenger hunt. In a location that’s already geared towards photo ops, the Eventzee virtual scavenger hunt guides players through tasks to have them pose and post their results to earn points. All scavenger hunt photo ops make for great social media posts and based on the challenge description you can get the exact content you’re looking for.  

3. Increase Online Presence with Local News and PR Coverage

Another benefit of hosting events for your brand is the local news and PR coverage for your brand. Spreading the word about your event also increases brand visibility, aside from traditional marketing. By hosting an event that is free and open to the public you can raise awareness about your product or service through unique and innovative ways. 

4. Increase Brand Loyalty

Finally, one of the biggest goals of every company is to gain and retain customers. Events are one of the best ways to create long-lasting bonds with your customers that will keep them coming back, even after the event has ended. 

Having just recently launched their second Eventzee-based virtual event, Barnes Harley-Davidson utilizes the virtual scavenger hunt app software to engage their customers. Riders participating in the Squad Wars: Coast to Coast use the app to work in teams, visiting locations, landmarks and businesses throughout the U.S. and Western Canada. 

The best part, the squads that end up ranking in top positions on the leaderboard when the event is over are awarded with custom squad helmets, custom squad jackets, and more.

Squad Wars: Coast to Coast is the perfect example of using company branding to host events, making it fun and memorable for customers to engage, even after their latest purchase or visit.

It’s never been easier to have a fully customizable tool, that’ll allow people to gain a true connection to your brand. Engage with your customers in new and exciting ways through gaming programs using the Eventzee platform. Increase brand loyalty and offer virtual marketing promotions, incentives and competitions for a day, a week or even many months.

The Eventzee platform allows businesses to create private scavenger hunts in physical places such as malls, tradeshows, company events or campuses to create immersive brand experiences.  For more information about Eventzee, go to eventzeeapp.com or contact craig@freezetag.com.

Utilizing Virtual Passports to Engage Tourists and Visitors in Your City

Utilizing Virtual Passports to Engage Tourists and Visitors in Your City

With vaccination levels on the rise, there’s no doubt that people have begun to travel more. In fact, studies show that over the fourth of July holiday this month, air travel levels reached record highs compared to pre-pandemic numbers.  

While downtowns, both big and small, benefit from these visitors, making sure to engage those who choose to visit your destination is almost as important as getting them to come there in the first place. Small businesses, local restaurants, historic monuments and more, all benefit from an increase in activity.

SUMMERTIME ENGAGEMENT IN A COLLEGE TOWN

The city of Champaign, Illinois, for example, is an area that experiences the bustle of activity from its college-aged residents during the school year. During the summer-time, when those students travel home between semesters, there’s a brief lull in activity among the streets. However, with the local community coming out of the pandemic, Xander Hazel, Executive Director of Champaign Center Partnership, was eager to find a way to engage the local community and visitors to the area. 

Their event, 13 Thursdays, allows businesses in the Champaign area to offer promotions and get people visiting local businesses and restaurants. Now hosted through the Eventzee App, the Champaign Center Partnership team thrives in engaging their visitors and community. 

“We highlighted all the business deals with QR code challenges (we call this the “business passport”) and included different types of challenges to provide fun scavenger hunt activities throughout the neighborhood,” said Hazel. “We also have giveaways throughout the summer to keep the momentum going and a grand prize at the end of the summer to encourage participation.”

The Eventzee App is no doubt a fantastic tool when it comes to marketing your businesses and downtown areas, but it’s also a no-brainer when considering business logistics and environmental impacts. 

PAST EXPERIENCE WITH PASSPORTS

Prior to using Eventzee, the Champaign Center Partnership team printed hundreds of business passports, or coupon books with advertisements, that Businesses would physically stamp when people redeemed a deal. Oftentimes, people would forget their booklet and need a new one. 

“We could give away 1,000 booklets, but we never knew how many people were actually using them,” Hazel said. “And then, we had to get the booklets back if people wanted to win prizes, so we had to take the extra step to establish drop-off locations. In 2019, the last year we did this promotion, we printed and distributed 1,000 booklets. Of those, we only got 6 booklets back.”

Person holding paper passports for an event in Champaign, Illinois.

Previous paper passports used by Champaign, Illinois, for their 13 Thursday downtown engagement event.

SUCCESS WITH EVENTZEE DIGITAL PASSPORT EVENTS

Champaign’s experience with Eventzee has been much more successful this year. On top of reducing production and operation expenses, organizers were able to easily track player participation, communicate with participants in real time, and more. This year’s 13 Thursdays event has already seen greatly increased activity with almost 300 participants, and the versatility of challenge types has offered participants even more ways to play. 

Whether looking to set up a citywide self-guided tour, drive traffic to historical areas, or increase visitor engagement for local vendors and businesses, Eventzee has a solution. The Eventzee platform is free for participants to download, and has the most challenge types offered on the market, including QR code scanning, GPS, photo and video upload, and more. Every Eventzee event is customized to the organization or company branding.

The Eventzee platform allows businesses to create private scavenger hunts in physical places such as malls, tradeshows, company events or campuses to create immersive brand experiences.  For more information about Eventzee, go to eventzeeapp.com or contact craig@freezetag.com.