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4 Reasons Virtual Events Help Augment Marketing Programs

Planning a virtual event for your business can seem like a daunting task, but with Eventzee’s custom scavenger hunts, we make event planning and execution a breeze. 

It’s no secret that smartphones have become an active part in all of our lives. With the Eventzee scavenger hunt app, your customers can engage with your brand or business through their phones. Custom virtual events that are completely branded to your organization’s needs are a perfect way to help market your business. 

1. Drive Revenue From Engaged Customers

Scavenger hunts are one of the best ways to get people out and exploring their surrounding areas. Driven by prizes and the goal of winning the competition, this friendly challenge encourages participants to visit new shops, cities, businesses, and more.

Recently, SenArt Films launched a movie premiere event using the Eventzee scavenger hunt app. The “Lust For Gold Treasure Hunt” had moviegoers stopping by landmarks and businesses throughout Tucson Arizona’s Mercado District. With prizes like $1,000 in cash, hiking gear, and more, this event quickly had teams engaged, exploring the city like they may never have before. 

This hunt was free for the players to join, and they did not need to purchase a ticket to the film premiere later that day. The hands-on experience of a real world treasure hunt boosted exposure for the film and led to increased interaction with shops and restaurants around the city.

2. Obtain New Social Media Content 

Let’s be honest, in the era of social media authenticity is celebrated. Stock photos may work for websites and brochures, but what’s better for your brand’s social channels than photos of your real customers enjoying themselves? 

In one of Houston’s latest pop-up restaurant sensations, the Rusty Krab is an immersive, Spongebob-inspired dining experience, engaging people of all ages. The restaurant has daily activities, including a unique Eventzee-based scavenger hunt. In a location that’s already geared towards photo ops, the Eventzee virtual scavenger hunt guides players through tasks to have them pose and post their results to earn points. All scavenger hunt photo ops make for great social media posts and based on the challenge description you can get the exact content you’re looking for.  

3. Increase Online Presence with Local News and PR Coverage

Another benefit of hosting events for your brand is the local news and PR coverage for your brand. Spreading the word about your event also increases brand visibility, aside from traditional marketing. By hosting an event that is free and open to the public you can raise awareness about your product or service through unique and innovative ways. 

4. Increase Brand Loyalty

Finally, one of the biggest goals of every company is to gain and retain customers. Events are one of the best ways to create long-lasting bonds with your customers that will keep them coming back, even after the event has ended. 

Having just recently launched their second Eventzee-based virtual event, Barnes Harley-Davidson utilizes the virtual scavenger hunt app software to engage their customers. Riders participating in the Squad Wars: Coast to Coast use the app to work in teams, visiting locations, landmarks and businesses throughout the U.S. and Western Canada. 

The best part, the squads that end up ranking in top positions on the leaderboard when the event is over are awarded with custom squad helmets, custom squad jackets, and more.

Squad Wars: Coast to Coast is the perfect example of using company branding to host events, making it fun and memorable for customers to engage, even after their latest purchase or visit.

It’s never been easier to have a fully customizable tool, that’ll allow people to gain a true connection to your brand. Engage with your customers in new and exciting ways through gaming programs using the Eventzee platform. Increase brand loyalty and offer virtual marketing promotions, incentives and competitions for a day, a week or even many months.

The Eventzee platform allows businesses to create private scavenger hunts in physical places such as malls, tradeshows, company events or campuses to create immersive brand experiences.  For more information about Eventzee, go to eventzeeapp.com or contact sales@eventzeeapp.com.

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